The music licensing blind spot in social media marketing
Cookie chain Crumbl just learned the expensive reality of music copyright the hard way. Warner Music Group’s recent lawsuit demanding...
Social Media Marketing
How to keep audiences engaged on social media
Marc L. Goldberg | ColumnistSocial media marketing has come a long way. What worked in 2018 (posting frequently and chasing...
How to turn insights into business value
Key takeaways Use social listening to drive strategy, not just reporting. Go beyond tracking brand mentions. Leverage real-time insights to...
The Best Brands on Social Media
We’re back with another installment of the Post Performance Report (PPR)—a series where we compile and analyze social media posts...
Why Greenwashing is the newest social media marketing red flag
In a time when climate change is a major concern, companies are increasingly positioning themselves as eco-friendly. However, not everything...
Streaming TV and Social Media Ads Lead in Driving UK Consumer Brand Awareness
New research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective advertising channels...
