Angela Chatzidimitriou: The Role of Storytelling in Business Strategy
In the digital age, the role of communications is constantly evolving. For Angela Chatzidimitriou, a specialist in the field whose...
strategy
Walmart Rolls Out New Raise Strategy for Hourly Store Workers
Walmart is shaking up its approach to reviews and raises for frontline hourly workers at its US stores.The retail giant...
The First Brand to Transform a Business Strategy
"Blue Ocean Life proves that a strategy can become a brand, a community, and a movement," said Mike Coughlin, founder...
Judge of the Day: Digitas’s Danisha Lomax encourages purpose as a business strategy
As part of The Drum Awards Festival’s Social Purpose jury, Danisha Lomax is challenging brands to move beyond slogans and...
Meghan, Duchess of Sussex, on how her ‘complicated relationship’ with social media shaped her business strategy
Meghan, Duchess of Sussex, once taught gift wrapping at a Paper Source while auditioning for acting roles. The American-born former...
Black Friday Social Media Strategy
Black Friday to Cyber Monday (BFCM) has become one of the most significant holiday sale periods on the US calendar,...
