PR Daily’s 2025 Social Media & Digital Awards finalists announced
Social and digital communications have become indispensable tools for brands and organizations, but it’s the people behind the scenes who make the magic happen. From driving engagement through clever content to fostering inclusive digital communities, these creators, strategists and teams are redefining what it means to lead online.
PR Daily’s 2025 Social Media & Digital Awards honor the boldest and brightest in digital and social media work. The program recognizes innovation and excellence across a variety of categories, including Best Use of Instagram, Visual Storytelling and Digital Community Engagement. This year’s awards also celebrate the standout Campaign, Agency and Team of the Year — those whose work not only turned heads, but also delivered real results.
“Congratulations to the finalists in our 2025 Social Media & Digital Awards,” said Brendan Gannon, senior marketing manager for Ragan’s and PR Daily’s Award programs. “You continue to impress with your creativity, speed and storytelling mastery. The quality and range of entries this year set a new benchmark for the industry. Our judges were thrilled — and challenged — to select the best of the best.”
Browse the full list of finalists below to see who’s advancing to the final round of recognition. Category winners will be revealed and celebrated at the Social Media & Digital Awards Luncheon on September 25, 2025, at the Yale Club in New York City. Join us for an afternoon of celebration, networking and inspiration as we honor the leaders shaping the digital narrative of tomorrow.
Click these links to jump to each section.
Finalists: Awards of Distinction
Agency of the Year • Campaign of the Year • Team of the Year
Finalists: Campaign Categories
Blog • Brand Awareness • Cause Marketing • Collaborative Social Media Communications • Community Engagement • Content Marketing • Crisis Management • Digital Community Engagement • Diversity, Equity & Inclusion Campaign • Edutainment • Employee Engagement • Employer Branding • Facebook • Healthcare Marketing Campaign • Influencer Campaign • Instagram • Interactive Content • Intranet • LinkedIn • Marketing Campaign • Media Relations Campaign • Micro-Influencer Campaign • Mobile App • Multichannel Campaign • Paid Social Media Campaign • Podcast • Public Relations Campaign • Report • SEO Strategy • Social Listening and Real-Time Response • Social Media Campaign • Specialty Campaign • Thought Leadership Campaign • TikTok • Use of AI • User Generated Content • Video • Visual Storytelling • Website • Website Redesign or Relaunch • YouTube
Awards of Distinction
Agency of the Year
IW Group
Media Minefield
SEEN Group
Vested
Campaign of the Year
AstraZeneca: What science can do
BERNINA of America: BERNINA 990 Preorder Campaign
GlobalFoundries: GlobalFoundries “We Shape What’s Essential”
PECO Energy: PECO Energy
The Arena Group: Take Your Shot
The MRKT: Moana 2: Sailing with Multicultural Voices
Zayo: Zayo Owns Stargate….(.com)
Zumba Fitness: Say It. Believe It.
Team of the Year
Daversa Partners: Marketing & Communications Team
Merz Aesthetics: Global Social Media Team
Pacers Sports & Entertainment: Indiana Fever
Campaign Categories
Blog
Experience Columbus: Experience Columbus Blog
REQ: ScienceLogic Blog
Brand Awareness
Cloudera: #ClouderaLife
Genesis Inspiration Foundation: Digital Renaissance: Transforming Genesis Inspiration Foundation’s Social Media
GlobalFoundries: GlobalFoundries “We Shape What’s Essential”
Pacers Sports & Entertainment: Indiana Fever
Proofpoint: Proofpoint Protect 2024: Showcasing Our Human-Centric Cybersecurity Global Event Series
Zayo: Zayo Owns Stargate….(.com)
Zumba Fitness: Say It. Believe It.
Cause Marketing
Call of Duty Endowment: #CODEUAVChallenge
embecta: People First campaign
embecta: People With | 2024 World Diabetes Day Campaign
Morgan Properties: Ronald McDonald House Charities of Maryland Red Shoe Shuffle 5K Campaign
Collaborative Social Media Communications
American Institutes for Research: Health Equity for Afghan Refugees (HEAR) Project — Nasima’s Story
IEM International: CDBG Anniversary
Miami International Airport: MIA Discover Social Media Campaign
PwC: SEC Climate Rules: Turning a News Moment into a Business Opportunity
T-Mobile Communications: Responsibility and Events Team (CoRE), Un‑carrier Un‑wrapped 2024
Community Engagement
Alloy: Days of Delight with S&T Bank
American Academy of Physician Associates: AAPA Social Media Ambassador Program
Association of Equipment Manufacturers: AEM Manufacturing Express Bus Tour
Signal Theory: GEARWRENCH Social Community Engagement
Content Marketing
AstraZeneca: What Science Can Do
BAE Systems: Dimension Extension
IEM International: CDBG Anniversary
JBL: JBL Campus Builds the Power of Voices
Nikon: Nikon Creators Camp
Purdue Global: Purdue Global Team USA Athlete Campaign (Paris 2024)
Crisis Management
American Red Cross: Hurricanes Helene and Milton Disaster Response
Miami International Airport: Getting MIA’s Skytrain Back on Track
Red Lobster: Reclaiming the Chapter 11 Narrative
Digital Community Engagement
Adolescent Content: Storytellers and Youthtellers Collectives
IW Group: Sweet Connections
Lewis: Worldwide Toast to Kentucky Bourbon Campaign
Nikon: Nikon Creators Camp
Diversity, Equity & Inclusion Campaign
Agency Guacamole: Agency Guacamole’s 8th Beauty, Lifestyle & Nurturing Diversity Panel Event
CSX Corporation: CSX Family Ties
embecta: People with Diabetes: A Storytelling Series
Intrepid Travel: BIPOC Mentorship Trips
Edutainment
New Jersey Hall of Fame: Launch of Entertainment and Learning Center
Northeastern University: Northeastern University Edutainment
PwC: Transforming Digital Engagement Through Edutainment
Employee Engagement
Cemex: Samantha Morales
Cloudera: #ClouderaLife
ESAB Corporation: Shaping ESAB with Shyam
Pacific Gas and Electric Company: We Power Progress
Employer Branding
Altus Group: The Altus Experience
Cloudera: #ClouderaLife
DHR Global: Celebrating Longevity and Building a Culture of Collaboration
J.P. Morgan: Lights, Camera, Appreciation: Celebrating Employee Excellence at J.P. Morgan
Mastercard: Employer Brand Communications & Recruitment Marketing
BAE Systems: Dimension Extension
Pacers Sports & Entertainment: Indiana Fever
Healthcare Campaign
Acadia Pharmaceuticals: Magnolia’s Guide to Adventuring
AstraZeneca: What Science Can Do
Current Global, an IPG PR Company: Reframing MS with Jamie-Lynn Sigler and Novartis
embecta: People First Campaign
PAN: Omni-Channel Strategy to Solidify Leadership in Alzheimer’s Diagnostics
Trinity Health Mid-Atlantic: Integrated Cardiovascular Marketing Campaign
Influencer Campaign
Alliance Pharma and Green Room Communications: Alliance Energy Mood Sleep Gummy Launch
BarkleyOKRP: Largest-Ever Creator Program Takes Protein Shakes from Health Aisle to In-Demand Lifestyle Drink
BPCM: CeraVe Moisturize Like a Derm
HUNTER: Finish Brand Unveils New Mash-up Recipe — The Ultimate Side Dish for the Holiday Season
JBL: JBL Campus Builds the Power of Voices
Kenvue: BAND-AID Brand “Stuck on You”
Morning Walk USA: Holiday
Palette Media: Under the Desk News’ Election Night Pizza Party: LIVE
PECO Energy: PECO Energy
Cloudera: #ClouderaLife
Jacob & Co.: Jacob & Co.
National Institute of Standards and Technology: NIST Instagram
Nikon: Nikon Creators Camp
Northeastern University: Northeastern University Instagram
Interactive Content
GIPHY: GIPHY & Call of Duty: Black Ops 6
RTI International: We Think Twice™ Digital Media Campaign
Intranet
City of Hope: City of Hope Launches Inside Hope, a Modernized Intranet Platform
Lantheus: Lantheus Central Intranet
Xperi: Xchange Intranet Launch
American Institutes for Research: Beyond the Workplace: Our People, Their Stories
BAE Systems: Dimension Extension
BAE Systems: Mission :30s
BrandSafway: Lauren Falcone & Valerie Moses
Cloudera: #ClouderaLife
ESAB Corporation: 120th Anniversary Campaign
Taoti Creative: LinkedIn Campaign for Geothermal Rising
Silverline Communications: LinkedIn for Primergy Solar
We Are Cisco: #WeAreCisco: Amplifying Employee Experiences
Marketing Campaign
BERNINA of America: BERNINA 990 Preorder Campaign
Concacaf: Concacaf Kick-Off
EDB: EDB Postgres AI
Foundation For The Carolinas: Beyond Open
Global Travel Collection: The Race to the Riveria: Global Travel Collection’s Exclusive Formula 1 Monaco Grand Prix Sailing
Jennings Social Media & MarTech: CW Farm & Ranch Venue Marketing Campaign
Miami International Airport: Explore the World with MIA Discover
NC Turnpike Authority: 2024 NC Quick Pass Fall Travel Campaign
PAN: Omni-Channel Strategy to Solidify Leadership in Alzheimer’s Diagnostics
PAN: Patient Safety, Simplified
Purdue Global: Purdue Global Team USA Athlete Campaign (Paris 2024)
Saskatchewan WCB: Three Things Campaign
The Arena Group: Take Your Shot
The Mount Vernon School: “Kids Go First” Admission Campaign
Wagstaff Media & Marketing & Alisal Ranch: Turning Clicks Into Bookings: Alisal Ranch and Wagstaff’s Record-Breaking Cyber Monday Digital Campaign
Media Relations Campaign
Current Global, an IPG PR Company: Reframing MS with Jamie-Lynn Sigler and Novartis
Easterseals DC MD VA: Walk With Me 2024
Havas Formula: RE/MAX Luxury Listings Media Relations Campaign
New England Aquarium and Teak Media + Communication: Turning the Tide: Sea Turtle Rescue and Recovery
Micro-Influencer Campaign
American Academy of Physician Associates: AAPA Social Media Ambassador Program
BarkleyOKRP: Motel 6 Garfield Suite Influencer Activation
Federal Realty: Federal Realty Influencer Campaign
Matrix Partners: Charlee Bear Dog Treats Holiday PR Box
Reshift Media: Building Trust Through Micro-Influencer Marketing
Mobile App
Manulife: Manulife Mobile app
Nissan: ONE Nissan Employee App
Multichannel Campaign
Acadia Pharmaceuticals: Magnolia’s Guide to Adventuring
Federal Realty: Routine Reimagined: 2024 Campaign
Foundation For The Carolinas: Beyond Open
FTI Consulting: Smarter Than Scams
JBL: JBL Partybox NYC Takeover
Live Nation Entertainment: Multichannel Personalized Presales
Nikon: Nikon Creators Camp
Noisy Trumpet: Huntopia
Northwell Health // Revmade: The Well by Northwell Health, with Revmade
STO Building Group: STO Building Group Safety 360° Multichannel Campaign
Urban Land Institute: ULI’s Multichannel Campaign on the Impact of Extreme Weather Events on Communities
Paid Social Media Campaign
GIPHY: GIPHY & Call of Duty: Black Ops 6
The Evoke Agency: Andis Paid Social
The Evoke Agency: got2b Paid Social
Trinity Health Mid-Atlantic: Integrated Cardiovascular Marketing Campaign
Podcast
City of Sanger: 266 Express Podcast
IEM: DisasterSmiths Podcast
Nissan: The Kakushin Podcast
The Devon Group: Up Next @ Work
Public Relations Campaign
Alloy: A Fast Entrance to the Crowded U.S. Cyber Market
Current Global, an IPG PR Company: Reframing MS with Jamie-Lynn Sigler and Novartis
Foundation For The Carolinas: Beyond Open
Miami International Airport: Modernization in Action (M.I.A.) Plan
PAN: Powin
Red Lobster: Reclaiming the Chapter 11 Narrative
Samsonite/H&S: Samsonite The Ultimate Drop Test — Proxis Space Launch
Report
Adtalem Global Education: Adtalem Global Education — Nurturing Change
Athena Global Advisors: RJR Town Hall Impact Report
Housing Authority of Baltimore City: Five Year Lookback
SEO Strategy
Bolt PR: Bolt PR x ART Surgical SEO Strategy
Northeastern University: Northeastern University SEO Strategy
UPMC Health Plan: UPMC Health Plan Medicare Resources
Social Listening and Real-Time Response
Adolescent Content: Storytellers and Youthtellers Collectives
Oklahoma State University: Protecting Students and Our Brand: How Social Listening Helps Keep Campus Safe and Drives Audience Engagement
PwC: Leading with Insight: How PwC’s Monitoring Center of Excellence Shapes Critical Conversations
Social Media Campaign
BERNINA of America: BERNINA 990 Preorder Campaign
Coalition for Responsible Community Development: Transition-aged Youth Campaign
Elevance Health: Always-On Content Strategy Activation
Genesis Inspiration Foundation: Digital Renaissance: Transforming Genesis Inspiration Foundation’s Social Media
JBL: JBL Campus Builds the Power of Voices
Miami International Airport: I am MIA
Nikon: Nikon Creators Camp
Office of Legacy Management: Learn the Legacy
OGX Beauty: OG WHO?
Pacers Sports & Entertainment: Indiana Fever
Paramount Pictures: Mean Girls Digital & Social Campaign
Zumba Fitness: Say It. Believe It.
Specialty Campaign
Felix Cat Insurance: Felix Cat Insurance Launches Cat Dad Hoodies for Father’s Day
Rosslyn BID: April Fools’ Day Campaign: The Rosslyn Metro Station Slide
Southwest Airlines: Creator Day 2024
Thought Leadership Campaign
Elevance Health: Elevance Health Thought Leadership
Flagship Pioneering: Polyintelligence
Harvard Institute for Business in Global Society: Harvard Institute for Business in Global Society
IEM International: CDBG Anniversary
Philip Morris International: Serving Those Who Served
TikTok
Jacob & Co.: Jacob & Co.
Mazda North America: Mazda TikTok: Driven by Community, Fueled by Culture
Northeastern University: Northeastern University TikTok
Parkinson’s Foundation: Parkinson’s Awareness Month: #ABCsOfPD
PwC: Quick-hitting Visual Storytelling: PwC’s Impact on TikTok
Use of AI
IW Group: Sweet Connections
Jennings Social Media & MarTech: Miami-Dade AI-Driven Tourism Campaign
Nissan: Surrounded by Innovation
Progreso and LLYC: CLARA
PwC US Group: AI Tools in Action: Transforming Complex Data Into Engaging Digital Campaigns
User Generated Content
American Council of Life Insurers: Oregon Ballot Measure 118 Public Affairs Campaign
Cloudera: #ClouderaLife
Nikon: Nikon Creators Camp
Northeastern University: Northeastern University Instagram
Video
Acadia Pharmaceuticals: Magnolia’s Guide to Adventuring
Adtalem Global Education: From Classroom to Courtroom: An Alumnus’ Impact on a Landmark Trial
BAE Systems: Dimension Extension
BAE Systems: Mission :30s
BrightView Health: “Addiction Ultimatum: Jail, Death, Recovery” — How a Documentary Fights Stigma
Cloudera: #ClouderaLife
Elevance Health: Whole Health Video Series
Hyundai Hope on Wheels: Hyundai Hope on Wheels and Musicians on Call
Purdue Global: Purdue Global Team USA Athlete Campaign (Paris 2024)
Stantec: With Every Community, Stantec Redefines What’s Possible
STO Building Group: STO Building Group Commercial: “Together We Build the Extraordinary”
Visit Philadelphia: Philly LOVE Stories
Xperi: Xperi Internal Video: Financial Terms by a Non-Financial Person
Visual Storytelling
IW Group: APIA/McDonald’s Scholars: AI-Driven Storytelling
Cloudera: #ClouderaLife
Foundation For The Carolinas: Beyond Open
Pacers Sports & Entertainment: Indiana Fever
UAE Embassy Washington DC: 50 Years 50 Faces
Website
Mastercard: Mastercard Newsroom
UC Davis Health: Health Library
Website Redesign or Relaunch
Adtalem Global Education: Adtalem Global Education — Nurturing Change
Dallas ISD: Dallas ISD Web Redesign
Denver Preschool Program: DPP.org
Global Travel Collection: The Redesign GlobalTravelCollection.com — Elevated Customer Acquisition for Global Travel Collection
Harmony Biosciences: Changing the Landscape of Neurology: The Harmony Biosciences Website Relaunch
Jacob & Co.: Jacob & Co.
National Institute of Standards and Technology: NIST Homepage Redesign
Octus: From Reorg to Octus: A Holistic Rebrand to Clarify the Complex
STO Building Group: RC Andersen Website Redesign
TDIndustries: TDIndustries Website Redesign
UC Davis Health: Website Redesign
UPMC Health Plan: UPMC Center for High Value Health Care Website Refresh
YouTube
Cloudera: #ClouderaLife
Hyundai Construction Equipment: National Equipment League
Purdue Global: Purdue Global Team USA Athlete Campaign (Paris 2024)
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