Retailer enters its next chapter with planned $100 million investment in value, quality, and stores in 2025 and 2026
PITTSBURGH, Sept. 25, 2025 /PRNewswire/ — Giant Eagle Inc., one of the nation’s leading food and pharmacy retailers, announced today the launch of its Because It Matters business strategy that will guide the company’s plan for growth in the coming years. The new strategy marks the latest in a series of historic organizational milestones over the past 12 months, highlighted by the sale of Giant Eagle’s GetGo business and the rapid growth of the retailer’s pharmacy services.
The Because It Matters strategy reaffirms Giant Eagle’s commitment to better everyday value, better quality and service, and a better overall shopping experience, all with a focus on prioritizing what truly matters to customers. It is bolstered by an investment of more than $100 million the company is dedicating toward new and brighter stores and more everyday value and quality.
“2025 has been an incredibly important year in Giant Eagle’s history and the milestones we have achieved have presented us with an opportunity to reinvigorate how we show up for our guests,” said Bill Artman, President and CEO at Giant Eagle. “We are committed to being the hometown grocer across every community we serve, and we believe our Because It Matters strategy and the associated investments we are making will be a catalyst to achieving that goal.”
The Because It Matters multi-year strategic plan is focused in three distinct areas:
Better Everyday Value
Giant Eagle realizes it has a responsibility to deliver real, meaningful value to customers. In the last year, industry grocery prices have been influenced by compounding factors including recent and existing tariff implementation, fluctuations in transportation costs, and product availability challenges.
“Our commitments to quality, service and being a leading employer across the communities we serve cannot come at the expense of prices that make choosing to shop with us a challenge,” said Justin Weinstein, Executive Vice President and Chief Merchandising and Marketing Officer at Giant Eagle. “We plan to introduce several savings-focused initiatives throughout the remainder of 2025 to keep costs low for customers by offering additional ways to save. This comes alongside us working closely with our suppliers every day to explore all opportunities to maintain and reduce costs during this important time for families’ grocery budgets.”
GIANT EAGLE LAUNCHES “BECAUSE IT MATTERS” BUSINESS STRATEGYPAGE TWO
A cornerstone of Giant Eagle’s upcoming investments is the launch of a seasonal pricing initiative aimed at providing customers with immediate relief from inflation. The company will invest millions of dollars to reduce prices on dozens of the most frequently purchased items across its supermarkets, including family meal essentials like proteins, produce, and pantry staples. Through the process of identifying, and lowering the prices of, items that are frequently purchased, this initiative is designed to create recurring value for Giant Eagle customers as they shop through the season.
Customers can expect a series of themed promotions to add to the seasonal pricing investment. This promotional activity kicks off with “$1 Deals”, a one-week sale starting September 25 that lowers 1,000 items to $1. This million-dollar investment discounts popular items ranging from name brand drinks to pasta products, and from yogurts to baby food. “$1 Deals” and other promotional efforts are in addition to the strong weekly sales, discounts via the Giant Eagle mobile app and savings through the myPerks loyalty program that customers have come to appreciate.
Better Quality and Service
Quality and service have differentiated the Giant Eagle shopping experience for decades. As the company looks toward the future, it believes these two areas must continue to resonate strongly with customers. Prioritization will continue to be given to commitments including:
Hiring and training food professionals like certified butchers, bakers, cake decorators and cheesemongers,
Offering a wide variety of fresh produce, meat, seafood, bakery and prepared meals,
And making deliveries to its stores seven days a week to ensure peak quality and flavor.
As the company moves forward with its new strategy, Giant Eagle is investing in programming to continue to provide differentiated quality and service offerings. Two notable examples of this program include:
A heightened approach to ensure ripe, great-tasting produce is offered to customers. Giant Eagle knows the importance its customers place in trusting that produce that arrives in-store is carefully inspected and cared for. To elevate this focus area, the company is reviewing all processes to ensure its produce meets and exceeds customer expectations. The retailer’s immediate focus is on four important produce categories – berries, grapes, tomatoes and salads – all of which the company believes currently differentiate Giant Eagle from its competitors. The company is reviewing all steps throughout the supply chain, from farm to shelf, to maintain and elevate these points of difference.
Expanded employee trainings so Team Members can answer questions and meet customer needs. Giant Eagle is expanding the training programming across its stores to ensure that its Team Members have the right knowledge and skills to provide world class customer service. One example is the company’s reinvigorated Service Ambassador program, which gives Team Members across all stores training and tools needed to ensure each store team is prepared to meet and exceed customer expectations every day.
GIANT EAGLE LAUNCHES “BECAUSE IT MATTERS” BUSINESS STRATEGYPAGE THREE
A Better Shopping Experience
Like many retailers, Giant Eagle faces the reality that while more consumers become familiar with shopping for their groceries digitally, the majority of transactions still take place by customers shopping in its stores. As the company strives to offer new and improved shopping experiences, it has a responsibility to invest in both its physical footprint and in digital infrastructure across its owned ecommerce platforms and expanded partnerships with third parties.
Recent and upcoming investments into enhanced shopping experiences include:
An investment of millions of dollars to remodel a dozen supermarkets across Pennsylvania and Ohio.
The renovation and expansion of more than 60 in-store Giant Eagle Pharmacy departments, while continuing to refine and grow the company’s standalone pharmacy presence.
The rollout of new shopping carts, making shopping at Giant Eagle’s even more enjoyable.
The introduction of grocery delivery options from 33 additional Giant Eagle supermarkets.
Continued Giant Eagle mobile app enhancements, building on recent features including item locators, meal bundles and artificial intelligence-driven enhancements to elevate the customer’s mobile app experience.
All Celebrated by a New Brand Campaign Focused on What Matters to Customers
Giant Eagle’s business strategy is centered on being better for its customers, its Team Members and its communities for a single, unifying reason – Because It Matters. The business strategy will be amplified by the launch of a new brand campaign that celebrates the reason customers choose to shop at Giant Eagle – because of the quality and care Giant Eagle delivers to the foods its customers feed themselves and their families.
“We wanted to commemorate this important moment in Giant Eagle’s history with a brand campaign that shows what we believe makes Giant Eagle unique,” said Kasey Sheffer, Vice President of Marketing and Own Brands at Giant Eagle. “Our Team Members work every day to be attentive to the needs of our guests, wanting to help make the moments in their lives special. Our Because It Matters brand campaign shines a spotlight on many of those moments, making what is important to our guests what is important to Giant Eagle.”
The Because It Matters brand campaign will be featured in a robust array of communications channels over the coming months, including broadcast, print, digital, out of home, sports marketing and numerous other mediums.
About Giant Eagle Giant Eagle, Inc., ranked among Forbes magazine’s largest private corporations, is one of the nation’s largest food retailers and distributors. Founded in 1931, Giant Eagle, Inc. has grown to be a leading food and pharmacy retailer in the region, with more than 200 stores throughout western Pennsylvania, north central Ohio, northern West Virginia, Maryland, and Indiana.
