Women in Business network brings connection, strategy and self-care to Imperial Valley entrepreneurs | News

EL CENTRO – Women entrepreneurs from across Imperial County gathered December 13 for the latest Women in Business Network event, an in-person networking and professional development session designed to foster collaboration, personal growth and sustainable business success.

The morning event brought together women at all stages of their professional journeys, from aspiring entrepreneurs to seasoned business owners, for a dynamic program centered on business strategy, self-care and meaningful connection.

The Women in Business Network was created in response to a growing need among local women entrepreneurs for more than traditional business guidance, said Viridiana Rosales, center manager with the Small Business Development Center (SBDC). Through her work with clients, she noticed many women shared common challenges beyond finances and operations.

“When I started speaking with women business owners, I realized the struggles weren’t just about business. It was about balance, mental health, and feeling supported,” she said. “This program was created to be a space where women can learn from each other, collaborate, and feel understood.”

Throughout the year, the network has addressed topics ranging from work-life balance and imposter syndrome to branding and professional development. Saturday’s event reflected that holistic approach, emphasizing that personal well-being is foundational to business success.

“You can’t really have a successful business if you’re not taking care of yourself first,” Rosales said. “Women are wearing so many hats – business owner, parent, caregiver, student. Self-care is not optional; it’s a business investment.”

The event also featured guest speakers from across the region who shared their experiences and expertise. Past speakers have included leaders from the Women’s Business Center in San Diego, local entrepreneurs, nonprofit founders and branding specialist, many of whom began their own journeys with support from the SBDC.

Beyond the speakers, participants cited the energy in the room as what truly sets the event apart from traditional networking gatherings.

“It’s the women who show up that make this space special,” Rosales said. “You can feel the positivity and the genuine desire to empower one another.”

Organizers intentionally design the program to encourage collaboration rather than competition, a shift they see as especially important in Imperial Valley’s largely Hispanic business community.

“We want to change the mindset from competition to collaboration,” Rosales said. “There is room for everyone to succeed.”

The Women in Business Network is open to all – new entrepreneurs, experienced business owners and professionals who want to support women-led businesses. Organizers say the diversity of perspectives strengthens the conversations and creates opportunities for mentorship and partnership.

Looking ahead, the program plans to expand in 2026 by hosting networking sessions at women-owned businesses throughout Imperial County, offering participants the chance to learn directly from local business owners while supporting the community.

“Our goal is to keep building this supportive ecosystem,” Rosales said. “When women support women, the entire community benefits.”

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